In this article, we talk about digital marketing, explore recent events and tell you why a strong digital presence is becoming more and more important with each passing day. People have Shifted their Spending Online. The COVID-19 pandemic proved to us that you cannot afford to neglect digital sales channels any longer. The data was …
What are Google Ads Grants for Non-Profits? Are there free Google Ads for non-profits? Yes, there are! Google Ad grants provide each qualifying non-profit access to up to $10,000 per month in search ads shown on Google.com. I volunteer with a few non-profits on conservation projects in British Columbia. While working away, the “what do …
Google Analytics 4 (GA4) is the next generation of Google Analytics. In recent years we have seen a massive shift in user perceptions about data tracking. Major shifts in consumer behaviour, evolving technology and user expectations have created the requirement for better analytics tools. GA4 is a new kind of analytics property that is designed …
Do you have Google Ads and conversion tracking set up? If not you are missing out! You have business goals. They have established priorities and set your business up for success. Your marketing goals help you achieve your business goals. If you were to pay for a TV spot, you would expect to know how …