The Hammerhead Blog

Now is the time for Digital Marketing

Now is the Time for Digital Marketing

In this article, we talk about digital marketing, explore recent events and tell you why a strong digital presence is becoming more and more important with each passing day.  People have Shifted their Spending Online. The COVID-19 pandemic proved to us that you cannot afford to neglect digital sales channels any longer. The data was …

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Google Ads Grants for Non-Profits

Google Ads Grants for Non-Profits

Are there free Google Ads for non-profits? Yes, there are! Google Ad grants provide each qualifying non-profit access to up to $10,000 per month in search ads shown on Google.com.  I volunteer with a few non-profits on conservation projects in British Columbia. While working away, the “what do you do for work” conversation inevitably comes …

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WCAG and ADA Compliance and Why it Matters to Everyone

WCAG, ADA Compliance and Why It Matters to Everyone

Have you ever seen someone with a disability struggling with something that most take for granted? perhaps they are in a wheelchair, and the elevator isn’t working. Or they have a hearing impairment and an announcement begins updating passengers about a change to the platform.  Unless this happens right in front of you, it probably …

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GA4 the Future of Universal Analytics

Google Analytics 4: The Replacement for Universal Analytics

Google Analytics 4 (GA4) is the next generation of Google Analytics. In recent years we have seen a massive shift in user perceptions about data tracking. Major shifts in consumer behaviour, evolving technology and user expectations have created the requirement for better analytics tools. GA4 is a new kind of analytics property that is designed …

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Pros and Cons of WordPress Multisite

WordPress Multisite in 2022: Pros & Cons

Everything You Need to Know About WordPress Multisite. WordPress Multisite allows an administrator to run multiple websites on a single WordPress installation. Multisite networks are controlled by a “Super Admin“. This user is capable of creating websites and managing the websites users, plugins, & themes for the multisite network. Imagine all of this, managed from …

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Top 5 CMS in 2021

The Top 5 CMS to Achieve Your Business Goals in 2022

Choosing a Content Management System (CMS) can be a daunting task. Each year we are greeted with more and more, but what CMS will help you achieve your business and marketing goals? This article will help you narrow it down. What are Business Goals? Business goals are targets that you set for your company. These …

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Improve your Results with Google Ads and Conversion Tracking

Improve your Results with Google Ads and Conversion Tracking

You have business goals. They have established priorities and set your business up for success. Your marketing goals help you achieve your business goals. If you were to pay for a TV spot, you would expect to know how many viewers saw your ad. You would create a strategy to show you how many of …

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Going Headless: Your Guide to Modern CMS

Going Headless: Your Guide to Modern Content Management Systems

You’re interested in a headless CMS for your next project. It sounds like a great fit, but you have questions. How will a modern CMS help you achieve your business and marketing goals? Should you make the move to headless? Are there any downsides? Modern (Headless) CMS vs. Traditional CMS WordPress and Drupal are great …

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Your outdated website is killing your sales and halting your growth

Your Outdated Website is Killing Your Sales and Halting Your Growth

There’s a pandemic raging out there and your business is suffering. Past customers are now making their purchases online, and your website is not where they’re shopping. As a result, you need to make critical decisions to improve digital results and put your business back on track. We know that a huge number of people …

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