In this article, we talk about digital marketing, explore recent events and tell you why a strong digital presence is becoming more and more important with each passing day. People have Shifted their Spending Online. The COVID-19 pandemic proved to us that you cannot afford to neglect digital sales channels any longer. The data was …
Are there free Google Ads for non-profits? Yes, there are! Google Ad grants provide each qualifying non-profit access to up to $10,000 per month in search ads shown on Google.com. I volunteer with a few non-profits on conservation projects in British Columbia. While working away, the “what do you do for work” conversation inevitably comes …
Have you ever seen someone with a disability struggling with something that most take for granted? perhaps they are in a wheelchair, and the elevator isn’t working. Or they have a hearing impairment and an announcement begins updating passengers about a change to the platform. Unless this happens right in front of you, it probably …
Google Analytics 4 (GA4) is the next generation of Google Analytics. In recent years we have seen a massive shift in user perceptions about data tracking. Major shifts in consumer behaviour, evolving technology and user expectations have created the requirement for better analytics tools. GA4 is a new kind of analytics property that is designed …
Are you seeing a “Not Secure” or “Your connection to this site is not secure” warning in Google Chrome? The good news is that the fix is often quick and cost-effective. Here’s what you need to know! My Website is Not Secure. What does this mean? Google, like many web browsers, is doing its part …
Everything You Need to Know About WordPress Multisite. WordPress Multisite allows an administrator to run multiple websites on a single WordPress installation. Multisite networks are controlled by a “Super Admin“. This user is capable of creating websites and managing the websites users, plugins, & themes for the multisite network. Imagine all of this, managed from …
Choosing a Content Management System (CMS) can be a daunting task. Each year we are greeted with more and more, but what CMS will help you achieve your business and marketing goals? This article will help you narrow it down. What are Business Goals? Business goals are targets that you set for your company. These …
You have business goals. They have established priorities and set your business up for success. Your marketing goals help you achieve your business goals. If you were to pay for a TV spot, you would expect to know how many viewers saw your ad. You would create a strategy to show you how many of …
You’re interested in a headless CMS for your next project. It sounds like a great fit, but you have questions. How will a modern CMS help you achieve your business and marketing goals? Should you make the move to headless? Are there any downsides? Modern (Headless) CMS vs. Traditional CMS WordPress and Drupal are great …
There’s a pandemic raging out there and your business is suffering. Past customers are now making their purchases online, and your website is not where they’re shopping. As a result, you need to make critical decisions to improve digital results and put your business back on track. We know that a huge number of people …