The Hammerhead Blog

Top 5 CMS in 2021

The Top 5 CMS to Achieve Your Business Goals in 2021

Choosing a Content Management System (CMS) can be a daunting task. Each year we are greeted with more and more, but what CMS will help you achieve your business and marketing goals? This article will help you narrow it down. What are Business Goals? Business goals are targets that you set for your company. These …

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Improve your Results with Google Ads and Conversion Tracking

Improve your Results with Google Ads and Conversion Tracking

You have business goals. They have established priorities and set your business up for success. Your marketing goals help you achieve your business goals. If you were to pay for a TV spot, you would expect to know how many viewers saw your ad. You would create a strategy to show you how many of …

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Going Headless: Your Guide to Modern CMS

Going Headless: Your Guide to Modern Content Management Systems

You’re interested in a headless CMS for your next project. It sounds like a great fit, but you have questions. How will a modern CMS help you achieve your business and marketing goals? Should you make the move to headless? Are there any downsides? Modern (Headless) CMS vs. Traditional CMS WordPress and Drupal are great …

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Your outdated website is killing your sales and halting your growth

Your Outdated Website is Killing Your Sales and Halting Your Growth

There’s a pandemic raging out there and your business is suffering. Past customers are now making their purchases online, and your website is not where they’re shopping. As a result, you need to make critical decisions to improve digital results and put your business back on track. We know that a huge number of people …

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How updates to Canada's privacy laws might affect your website

What the Overhaul to Canada’s Privacy Laws Might Mean for Your Website

With Canada’s Consumer Privacy Protection Act change is coming and companies could face hefty fines under new Canadian privacy laws. Canada’s Consumer Privacy Protection Act On November 17th, 2020 Innovation, Science and Industry Minister Navdeep Bains introduced the Consumer Privacy Protection Act and Data Protection Tribunal Act (Bill C-11, the Digital Charter Implementation Act). This …

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What Is More Important: Qualified Website Traffic or a Conversion-Optimized Website?

What Is More Important: Qualified Website Traffic or a Conversion-Optimized Website?

What Is More Important: A Qualified Website Traffic or a Conversion-Optimized Website? To make sure we are on the same page let’s start with a few definitions… Qualified Traffic: Advertising has come a long way in the past few years. Our focus is no longer on driving a wide array of users to a website …

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Increase your websites conversion rates

I’m Driving More Traffic to my Website, but It’s Not Resulting in More Conversions

If you’re investing heavily to drive leads to your website with Google Ads and Facebook Ad Manager, BUT, the increase in your spending is not resulting in an increase in sales or qualified leads (conversions) – this one is for you. Follow along as our team goes through The Top Ten Reasons Your Website is …

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