Choosing a Content Management System (CMS) can be a daunting task. Each year we are greeted with more and more, but what CMS will help you achieve your business and marketing goals? This article will help you narrow it down. What are Business Goals? Business goals are targets that you set for your company. These …
You have business goals. They have established priorities and set your business up for success. Your marketing goals help you achieve your business goals. If you were to pay for a TV spot, you would expect to know how many viewers saw your ad. You would create a strategy to show you how many of …
You’re interested in a headless CMS for your next project. It sounds like a great fit, but you have questions. How will a modern CMS help you achieve your business and marketing goals? Should you make the move to headless? Are there any downsides? Modern (Headless) CMS vs. Traditional CMS WordPress and Drupal are great …
There’s a pandemic raging out there and your business is suffering. Past customers are now making their purchases online, and your website is not where they’re shopping. As a result, you need to make critical decisions to improve digital results and put your business back on track. We know that a huge number of people …
With Canada’s Consumer Privacy Protection Act change is coming and companies could face hefty fines under new Canadian privacy laws. Canada’s Consumer Privacy Protection Act On November 17th, 2020 Innovation, Science and Industry Minister Navdeep Bains introduced the Consumer Privacy Protection Act and Data Protection Tribunal Act (Bill C-11, the Digital Charter Implementation Act). This …
What Is More Important: A Qualified Website Traffic or a Conversion-Optimized Website? To make sure we are on the same page let’s start with a few definitions… Qualified Traffic: Advertising has come a long way in the past few years. Our focus is no longer on driving a wide array of users to a website …
If you’re investing heavily to drive leads to your website with Google Ads and Facebook Ad Manager, BUT, the increase in your spending is not resulting in an increase in sales or qualified leads (conversions) – this one is for you. Follow along as our team goes through The Top Ten Reasons Your Website is …