What is a Website Audit?
A website audit shows you how your website stacks up against competitor’s websites and if your website meets current web development standards. When performing the audit we consider your target audience, your competitors, and your business & marketing goals.
We use specialized tools and industry experience to audit your website for proper design, structure and performance. Upon audit completion, you receive a detailed report which outlines a road map for increasing the performance of your website and optimize conversion rates.
Digital Marketing & User Aquisition
Are you attracting the right audiences to your website to achieve your goals?
SEO (Search Engine Optimization) or Organic Search Result Optimization and SEM (Search Engine Marketing) or Pay Per Click Advertising are tactics used to drive users to your website from search engines. We review your traffic and determine how users arrive at your website and what they do once they arrive. This process tells us if your traffic is qualified, or if campaigns need to be modified to bring in qualified traffic.
Website Design Audit
Good design makes navigating your website simple and provides stunning visuals to your customers. Great design is built for your users and drives conversion. Our team uses data and solid research to support the user journey and drive goal completions.
Website Structure Audit
Your website is judged harshly by search engines and users alike. If your website is not following standards, you can expect it to affect traffic and conversions.
Usability, accessibility, mobile optimization, image optimization, code validation, link analysis…
Is your website set up to help you succeed? We can help you find out!
Website Performance Audit
Users are notoriously impatient! Users will abandon slow websites, and go in search of speedy service. Performance is critical to keep users on your website, and engaged in their user journey.
When a user is directed to your website via a campaign or search are they completing goals? We review your content on key pages to determine if your content is delivering the right message.
Accessibility and Web Standards
What good is a website that your users can’t use? Accessibility is important. Not all users receive information from websites in the same way. For instance, some users use a screen reader to access website content. For these users, the proper semantic mark up is the difference between good user experience and poor user experience. The accessible internet is also important to search engines like Google and Bing. If you want to rank high in search results, your website needs to be optimized for all users. An accessible website is a great way to optimize for conversion.
Error Resolution & Strategy
We don’t leave you empty-handed at the end of our website audits. We provide you with real strategies to resolve issues and bring your site back to good standing.