UI & UX Design is the foundation of effective web design. To understand how these work together we must first understand how they differ.
What is User Interface Design (UI)?
User Interface (UI) design is the visual elements, interactions, and animations that make up the website or web app. Visual elements consist of images, fonts, buttons, forms and colour palettes. Users interact with these elements in order to achieve their goals or purpose for visiting the website. Animations are used to enhance the user interface, prompt the user to take a desirable action or improve the interface design. A great user interface is intuitive and leads users through typical user journeys to conversion points.
What is User Experience Design (UX)?
User experience is a person’s emotions and attitudes about using a website or web application. Great user experience can be defined as a simple, pleasurable interaction that empowers users to accomplish their online tasks, goals or purpose. We interview stakeholders and study user behaviour so that we may create enjoyable, interactive experiences the drive conversions on your website or web app.
Web Design that Resonates with your Users.
Users arrive on your website intending to achieve a task. Research plays a key role in UI/UX that resonates with your users and helps them achieve their tasks. We bring websites and web apps to life by creating interfaces and interactions that rely on carefully analyzed data. Our team determines your users’ goals and creates user personas and user journeys in order to present the right information at the right time–when and how your users need them.
We Use Mobile-First Design and Progressive Enhancement.
As you may be aware, roughly 50% of all users now access the web from a mobile device. Mobile-First desgin focuses on creating an interface for these users. We also need to consider the impact of restrictive networks when designing for mobile users. By using mobile-first design we ensure that users on less capable devices, on poor networks, still experience an impactful interaction with your brand.
Progressive Enhancement is a strategy for web design that emphasizes core web page content first and adds to the presentation layer of your website as the end user’s device and internet connection allow. As a result, we are able to deliver a great experience on mobile, and an enhanced version on the desktop.
We Achieve your Business Goals with Thoughtfully Planned UI & UX Design.
We set goals, measure results and iterate in order to optimize your website for conversion. This process is called conversion rate optimization (CRO) and it plays an important role in keeping your design modern and your website relevant to your users. CRO is the deliberate, incremental improvements we make so that you reach your business goals faster. Equally important is website performance.