Are slow Page Speeds hurting your Conversion Rates?
It’s a proven fact: poor website performance hurts your business.
A great case study once outlined that Walmart found that for every 1-second improvement in page load time, conversions increased by 2%. Think about your current sales and your site speed; can you imagine how your performance might be affecting your bottom line?
The Google Lighthouse Website Performance Standard
Google created Lighthouse to act as the highest standard for website quality
Google Lighthouse extends beyond Google Page Speed Insights and Google Mobile-Friendly Test. This standard is much more comprehensive than the GT Metrix performance standard and is designed to meet the high demands of users today.
Lighthouse measures four areas of your website build: Performance, Accessibility, Best Practices, and SEO. These areas highlight where your website excels, or where your website might need a little help! Top-notch performance scores on Lighthouse can be a little unrealistic as third-party code is graded heavily. Using third-party scripts like Google Tag Manager will adversely affect your score. Setting a target for a 90% – 100% average across Accessibility, Best Practices and SEO will help you establish a digital advantage over your competitors.
GT Metrix produces a more pragmatic result when it comes to performance. Set a target for 90% – 100% average on Performance and Structure metrics here.
Page Speed Optimzation Vs. Website Speed Optimization
Often times we have clients request we speed up specific pages. Page speed is important for landing page optimization. However, many user journeys are multi-page processes. Users are notoriously impatient; slow websites hurt conversion rates and affect your bottom line. It is important that website performance is a holistic process. When approaching page performance issues, our process is more akin to website speed optimization. We uncover underlying performance issues to unlock your websites true potential!
We create high-performance websites, web apps & eCommerce systems
We create high-performance websites and web apps that put the user experience first and effectively guide users to conversion. Our websites are built around high-performance, robust content management systems to make online publishing easy for your team.