You have a defined business strategy, but how do you translate this to online success with a digital strategy?
What is Digital Strategy?
A Digital Strategy (or online strategy) is a plan that defines how you will use technology to achieve your business & marketing objectives.
Let’s say you are a business operating in the retail fashion space and you have created a basic eCommerce website to sell your merchandise. Success depends on driving users to your website with a well-planned digital marketing strategy and driving eCommerce sales with a website optimized for conversion.
How do Digital Strategies work?
Let’s say you have a business goal of selling a higher volume of products online and a set of marketing goals to help you drive this initiative. Your online strategy outlines a set of tactics and tools to help you achieve these goals. In our retail fashion example, this might translate to a social selling strategy that qualifies and directs leads to your eCommerce website with a 10% discount code.
We help you define your Digital Strategy.
Our strategists help clients identify digital growth opportunities and define how website design and functionality can help you achieve your goals. We create strategies that define how to attract visitors to your website and how to transform a higher percentage of these visitors into customers. In other words, a digital strategy most basically consists of three things:
- Digital Marketing
- Social Media Strategy
- Conversion-Optimized Website or more basically some method of capturing conversions.
Digital Marketing is a massive umbrella term that covers a wide range of online promotional activities. Most basically we can break this into two categories: SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These are the tactics you will use to drive visitors to your website.
Social Media Strategy
Social media marketing is the practice of using social media channels to sell or promote a brand, product or service. Your social media strategy looks at how you connect with target audiences, attract followers, and ultimately convert these followers into customers.
A conversion-optimized website is your sales expert that never sleeps. Your website shouldn’t just be a collection of content and images related to your business; it should be your online sales funnel. A conversion-optimized website guides your website visitors from curiosity to customers in a short, meaningful journey. In addition to your website, you might also consider selling your products in an online marketplace such as eBay or Amazon.
We create your online strategy with real user data.
Your users are different. A generic strategy under-serves your potential customers. We set up methods for tracking user data and goal completions and define a strategy to drive more users and increase conversion rates.
Let’s chat about your digital strategy and determine how we help you achieve your goals!