What is Digital Strategy?
You have a defined business strategy, but how do you translate this to online success?
Success depends on driving users to your site with a well-planned digital marketing strategy and driving sales with a website optimized for conversion. We analyze search and website data to develop a digital strategy that drives results!
How do Digital Strategies work?
Let’s say you have a business goal of selling more of your product online. We will help you create marketing goals to help you drive this initiative like “attract top-of-the-funnel sales leads” or “attract ready-to-buy users”. Your digital strategy outlines a set of tactics to help you drive traffic to your website and capture conversions.
Our digital strategists help our clients identify digital growth opportunities and define how website design and functionality can help you achieve your goals.
Defining your Digital Strategy
Your digital strategy defines how you will attract visitors to your website and how you will transform these visitors into customers.
A great digital strategy consists of two things:
- Digital Marketing
- Conversion-Optimized Website
Digital marketing consists of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These are the tactics you will use to drive visitors to your website.
Your website shouldn’t just be a collection of content and images related to your business; it should be your online sales funnel. A conversion-optimized website will guide your visitors from curiosity to customers in a short, meaningful journey.
A conversion-optimized website is your sales expert that never sleeps!
We achieve a strategic plan by capturing and analyzing real user data.
You have users coming to your website, but they are not becoming customers – why!?
We love this question! We set up tracking and analyze your data to help us fill in the blanks. Conversion Rate Optimization relies on smart user journies, great design, and high-performance. You can send users to your website all day, but if your website is not optimized for conversion – you will be losing leads and sales.
We build our websites around a digital strategy.
Everything we do is data-driven. This helps us make educated decisions that drive design and functionality. Upon launch, your website provides you with a set of tools to drive traffic and a website that is designed for conversion.
Let’s chat about your digital strategy and determine how we help you achieve your goals!