Services for Businesses in Competitive Industries
We help our clients drive more conversions with their marketing spend. There are lots of agencies that sell digital marketing for $100 – $300 a month. This typically includes some basic title tag adjustments on their website and a blog post or two. This is better than doing nothing, but it won’t move the needle for a business in a competitive industry. We set up conversion tracking and optimize your campaigns to provide you with better results.
What is Digital Marketing and Why is it Important to Me?
Digital marketing is important: more traffic generally means more conversions. Send more traffic into your digital sales funnel. Our services help you capture more leads.
Digital marketing, or internet marketing, is an umbrella term that covers a wide range of online marketing activities. At its most basic, we can break digital marketing down into two categories: Paid Advertising and Organic Optimization. These are the tactics you will use to drive visitors to your website.
“It was one of our best months on record. It was the most calls we have ever had in a single month.“Mark, Citrus-O
The Importance of Google Analytics & Google Tag Manager
You must first measure your results before you can improve your results. Tools like Google Analytics and Google Tag Manager allow managers to set goals and measure their results. More often than not when we get a new account goal tracking is set up incorrectly or not at all. Let’s have a chat if you’re not measuring your results or achieving your goals. We can help you improve your online results.
Google Ads & Facebook Ads
Do you know where your customers are? More often than not, your customers are present on many online channels. That is where multichannel digital marketing services come into play; with activities Google Ads (Google Adwords), Social Media Marketing, Content Marketing and Email Marketing. As marketers, we are presented with numerous opportunities to target and retarget potential customers to inform them about your product or service.
Paid Advertising or PPC
Pay-Per-Click or PPC (Paid Advertising) consists of activities like Search Engine Marketing (SEM) and Display Advertising. Paid advertising provides us with another opportunity to deliver the right message, to the right user, at the right time and puts you ahead of those who are not advertising.
Paid advertising is becoming more and more important and Search Engine Results Pages (SERPs) are becoming more focused on paid advertisements. Organic search results are now founder further down SERPs and are less likely to be seen. Now is the time to invest in Paid Ads for your most important keywords!
Paid Advertising is becoming more and more expensive every day. We routinely manage monthly Ad Spend budgets of $5000 – $25,000 per month.
We are a Google Partner
You can check out our Google Partner page here. We keep our certifications up to date and drive conversions for every client we serve. We have worked with Google Ads as an Ad Publisher, and as an Ad Manager with Google Ad Manager. Whatever your need – we have you covered.
Google Ads is for businesses that want to drive traffic and conversions with Search Ads, Display Ads, Video Ads or Shopping Ads. We can help you set up & monitor campaigns, and track conversions attributed to advertisements.
Google Ad Manager is for content creators that want to place other businesses’ advertisements on their websites and collect ad revenue. We can help you plan content marketing websites and set up Google Ad Manager as a revenue source on your website.
We are Experienced with (Meta) Facebook Business Manager
Social profiles provide your business with another opportunity to connect with your customers online. A strong social following is an indication that more potential customers may be present in these channels. We can help if you are in need of support with paid advertising on Facebook or Instagram!
Website Search Engine Optimization
Domain Authority, Keywords, Content, Backlinks, Website Performance, Accessibility… the list goes on and on! These items all play a role in your organic search engine ranking. Our full-service team reviews your website and tells you where your effort is best spent to improve your results. We take care of everything or provide expert guidance for teams that want to run internal content marketing campaigns.
Digital Marketing activities not converting into more Leads & Sales?
Sometimes this is related to a misconfiguration in the conversion tracking, other times it could mean you are sending the wrong message with your advertisements. Sometimes it has nothing to do with your digital marketing efforts at all but is related to poor performance or the design of your website. When it’s the latter, our conversion rate optimization services help you optimize your website for conversion. Whatever the case: we are here to help!