What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the process of website enhancement which leads an increased proporation of users to taking a desired action on a website. For eCommerce and sales websites this translates into converting more website vistors into paying customers.
Does my website need CRO?
Slow websites, non-compliance to standards and poorly planned user journeys mean you are missing out on sales or underselling to your customers. We identify opportunities to help you maximize conversions and measure conversion rates with measurable goals.
Performance Enhancement & CRO
How long does it take to lose a customer?
Research shows that conversion rates are directly affected by performance. The faster your webpage loads, the higher the conversion rate. We audit your existing system and find ways to make improvements to your website, hosting and content delivery network. Don’t lose sales over poorly managed systems! Read more about how we can help you capture more conversions with Page Speed Optimization here.
Accessibility and Web Standards
What good is a website that your users can’t use? Accessibility is important. Not all users receive information from websites in the same way. For instance, some users use a screen reader to access website content. For these users, the proper semantic mark up is the difference between good user experience and poor user experience. The accessible internet is also important to search engines like Google and Bing. If you want to rank high in search results, your website needs to be optimized for all users. An accessible website is a great way to optimize for conversion.
User Experience (UX) & User Interface (UI) Design Excellence
Excellent user experience is defined as a simple, pleasurable interaction with your website. We track and record data to identify user groups, determine how they interact with the website, and how they achieve their goals. Our team looks for opportunities to optimize navigation and design to support the user along their journey to conversion. Read more about our UI and UX strategies here.
We are here to help!
Are you curious about why your website is not converting? Do you need some help defining website goals? Can’t figure out how to execute business and marketing plans online? Whether you are looking to update your existing website or redesigning from the ground up: we are here to help! We create user-focused websites & web apps that support customer journeys and drive conversions.