What is Conversion Rate Optimization?
Conversion Rate Optimization (CRO) is the process of website enhancement which leads to an increased proporation of users to taking a desired action on the website.
For lead generation websites this might translate into more users fillng out a contact form or joining a mailing list. For eCommerce websites this means converting more website vistors into paying customers.
Does my website need CRO?
Slow websites, non-compliance to standards and poorly planned user journeys mean you are missing out on sales or underselling to your customers. We identify opportunities to maximize conversions and measure conversion rates with measurable goals.
You have users coming to your website, but they are not becoming customers – why!?
We love this question! We set up tracking and analyze your data to help us fill in the blanks. Most commonly low conversion rates are due to a few underlying problems with your website. We identify potential issues with your website and define solutions to help you improve your results.
You can send thousands of users to your website with a paid ads campaign, but you will be missing sales if your website is not optimized for conversion!
Performance Enhancement & CRO
How long does it take to lose a customer?
Data kindly provided by Think with Google
Research shows that conversion rates are directly affected by performance. The faster your webpage loads, the higher the conversion rate. We audit your existing system and find ways to make improvements to your website, hosting and content delivery network. Don’t lose sales over poorly managed systems! Read more about how we can help you capture more conversions with Page Speed Optimization here.
User Experience (UX) & User Interface (UI) Design Excellence
UX/UI design is an important piece of the CRO puzzle. Excellent user experience is defined as a simple, pleasurable interaction with your website. Great user interface design provides users with everything they need to achieve their goals. We track and record data to identify user groups, determine how they interact with the website, and how they achieve their goals. Our team looks for opportunities to optimize navigation and design to support the user along their journey to conversion. Read more about our UI and UX strategies here.
How Digital Strategy Plays a role in Conversion Optimization
Sometimes low conversion rates are related to a bigger issue like digital strategy.
A Digital Strategy is a plan that defines how you will use technology to achieve your business & marketing objectives.
Let’s say you run a mid-sized chain of appliance stores and you want to start eCommerce website to sell your merchandise. A good digital strategy might define a well-planned digital marketing strategy that drives your target audience to your conversion-optimized eCommerce website. Further enhancement of your strategy might define personalization, loyalty programs and upsells.
We Are Here to Help!
Are you curious about why your website is not converting? Do you need some help defining website goals? Can’t figure out how to execute business and marketing plans online? Whether you are looking to update your existing website or redesigning from the ground up: we are here to help! We begin all of our Conversion Rate Optimization projects with a Website Audit to get a better understanding of your existing website and your unique users. The Conversion Rate Optimization process is about resolving errors and helping you monitor the success of your updated website!
We help our clients succeed. Look no further if you are looking for a partner in digital. We are here to help!