Branding is more than just your logo.
David Ogilvy once described a brand as “the intangible sum of a product’s attributes”. A solid branding strategy is exactly what businesses need to break through the clutter and capture their audiences’ attention. It’s not just the logo but the systematic way you communicate your personality and values as a company. This emotional connection is what transforms a prospect into a customer and a customer into a brand enthusiast.
Why Brand Equity is Important
Brand Equity (also called brand strength) is a phrase used in marketing that describes the value of having a well-known name (like Tempur-Sealy). The idea is that a well-known brand name can generate more revenue simply from brand recognition.
It’s difficult to acquire new customers if consumers aren’t aware of your brand or don’t have a favourable opinion of it. A weak brand also makes it challenging to keep existing customers. Therefore, branding is really important for the company’s ability to grow sales in the long term.
Brand Development is a collaborative process.
Combining business and conceptual thinking, we create tools to help our partners establish a brand presence by building true relationships with targeted audiences. Our collaborative process defines a foundation and rationale, which is critical for the brand’s success. After we establish and approve a brand base, we create and iterate tangible visual elements specific to your needs.
A great brand is a mix of creativity and analysis of real data.
Great results require research. Good marketers measure. We connect with key stakeholders and dive deep into customer data to create a brand that resonates with your audience. Our work is focused on long term brand strategy and helps our clients show their uniqueness to the world.
We provide you with Brand Guidelines and a Style Guide.
Imagine being able to provide isolated departments and new team members with the tools they need to replicate your brand. We provide you with the simple, visual tools that do exactly this!
In general, products have limited life cycles, but brands, if managed well – last forever. It might seem daunting at first, but it’s also empowering. Once we establish exactly who you are as a brand, it becomes much easier to advertise, earn loyal followers and to rise above the competition to break new ground. Let’s have a conversation about your business and help you connect with your audience today!