Subscription-based businesses have seen a surge in popularity in recent years, and for good reason. Not only do they provide a steady stream of income for business owners, but they also offer convenience and simplicity for customers. If you are curious about the best ways to create a recurring income with WooCommerce this article is for you.
For us, it has always been integral to our agency’s culture to help our clients increase the monthly revenue of their online stores. More often than not this is achieved through digital marketing programs, and conversion rate optimization paired with traditional products and services. As part of our digital strategy services, we have also helped our clients re-envision their offerings as subscription services. This type of product restructuring has helped our clients stabilize cash flow and achieve their growth targets. In this article, we explore our approaches to subscriptions using WooCommerce.
Quick FAQs About WooCommerce Subscriptions
Can you do Subscriptions on WooCommerce?
Can I Offer a Free Trial with WooCommerce Subscriptions?
yes, depending on which payment gateway you have selected. WooCommerce Subscriptions allows you to set a free trial period to allow customers to try before they buy. However, some payment gateways do not take a subscription that has no immediate charge. You can get around this by including a sign-up fee in some circumstances.
How do I Stop Users from Taking Advantage of Free Trials?
One way to get around this is by using the Limit Subscription feature in WooCommerce Subscriptions. This allows a customer to resubscribe to a service and ensures that each customer account only receives one free trial period for a product.
Enhancer for WooCommerce Subscriptions allows you to set a date when users may begin cancelling their services. This stops users from being able to sign up for trials and cancel without ever paying. We suggest that you clearly explain this condition to your potential customers at the time of sign-up.
Can I Automate Portions of WooCommerce Subscription?
AutomateWoo seamlessly integrates with WooCommerce Subscriptions to make managing subscriptions almost effortless. This allows you to trigger workflows for subscription events when a subscription status changes, a renewal/expiration date is coming or when a trial is coming to an end. AutomateWoo also allows you to bulk update subscription prices, add/remove coupons and more!
What is the Difference Between WooCommerce Subscriptions and Membership?
WooCommerce Subscriptions: Are used for setting up products that have a regular payment schedule.
WooCommerce Memberships: Restrict access to website content, permit access to users and offer discounts to members
These plugins can be used together to create a website with membership plans that automatically renew on an annual basis.
Can I Create a Subscription Crate with WooCommerce Subscriptions
Yes. We are able to extend the default WooCommerce Subscription functionality to help you achieve your desired subscription box or loot crate product.
How Can I Turn my Products into Subscriptions with WooCommerce?
What do a coffee roaster, a meal prep company, and an industrial lubricant company have in common? Answer: They would all benefit from All Products for WooCommerce Subscriptions. Any business where products are consumed and reordered regularly is a perfect fit for this plugin. This plugin offers an easy way to turn your products into subscription services to automate repurchases for your customer.
Recurring Income with WooCommerce Subscriptions in Practice.
Our client Keystone Financial uses the WooCommerce Subscriptions plugin. This plugin allows their customers to subscribe to their services and pay on a weekly, monthly or annual basis.
WooCommerce Subscriptions on Keystone Financial’s Keystocks Website
On the Keystocks website, we created a heavily customized subscription landing page to simplify a complex purchase decision into a few simple steps. In the backend subscriptions are automatically created, allowing the Keystone team to focus on their services, rather than website administration. We have added a quick video of the functionality below, but it’s worth your time to explore the website as well! This build is jammed packed with special features you don’t see anywhere else. Check out the full Keystocks Custom WooCommerce case study here!
We also used subscription products on the Pacific Rim College Online project. We won’t dive too deep into this one, because the use of subscriptions is subtle, but we created subscription products for users that opt for a payment plan on certificate programs. This was an easy workaround to make payments a little easier for students.
Capture Residual Revenue with Recurring Payments
If you’re looking to start your own subscription-based business, WooCommerce is a great platform to use. Interested in taking eCommerce to the next level? Let’s chat today! We create digital strategies to help our clients improve recurring revenue and achieve their sales targets!